By Reyne Rice, Trend Expert/ Trend Hunter/Trend Reporter, CEO, ToyTrends, for the 65th annual Spielwarenmesse, from New York, New York, USA
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
The 65th annual Spielwarenmesse opens tomorrow, with an expanded array of business tools and services that you won’t want to miss! Here is a quick review of some of the news.
Download the Spielwarenmesse ® App: Find exhibitors fast using the digital interactive floor plan. Navigate your way to.the product specific halls of the exhibition center. Download specific information about vendors in a new digital storage briefcase and avoid carrying lots of paperwork home . Find meals when you need nourishment, or when you just need a short break.
If you prefer a hard copy of the show highlights, pick up the Highlights Guide, pinpointing what to see and do, and where to find it. For example, have you found the Games Café (SpieleCafe) in Hall 10.0, where you can meet game authors and inventors, play games, and learn more about the entire game category?
Did you know there is a whole NEW HALL 3A, for you to explore?
Plan to visit the NEW HALL 3A. Besides showcasing the most modern architecture (Hall 3A was conceived and built by the world acclaimed Zaha Hadid Architects), the exhibits there are all about the news, the knowledge and the novelties and innovations that are driving our business.
Toy Business Forum: Toy Knowledge is harnessed into powerful 45 to 60 minute speeches, provided free of charge from the world’s leading experts in the business world. The Toy Business Forum, is concentrated on one key topic per afternoon. Learn from experts who have distilled their years of expertise into short, engaging and informative presentations, designed to give YOU the biggest impact. I DEFY YOU to attend a Toy Business Forum speech and not take away at least three AHA moments and new skills or knowledge that you can put to use immediately in your business or in your life. TAKE THE CHALLENGE: You will be glad you did. Daily, from 13:00 to 15:00. Hall 3A. All sessions simultaneously translated into German and English.
NEW TrendGallery2014: Experience the Four Core trends shaping products and society for 2014. Identified by a global team of TrendCommittee members, these trends reach across genders, categories, and age groups, to be at the core of what is shaping children’s play today, and tomorrow..A Daily Trend and Innovation Speech from 15:00 to 16:00, by either myself or Dr Maria Costa, explains and explores the trends and provides examples of creative solutions and applications within each trend. Hall 3A, All sessions simultaneously translated into German and English.
(HINT: Tomorrow’s Blogpost will provide a brief overview of the Four Core TrendGallery 2014 trends.)
TrendGallery 2014 live demonstrations and guided tours. Get your own explanation, in English or German, to understand the trends and ask questions, individually, with the experienced and knowledgeable tour guides. Daily, Hall 3A. Live presentations from 10 to 12 (Wednesday through Sunday). Daily Guided tours from 14:00 to 14:45. (also Wednesday through Sunday.)
ToyAward 2014: View displays of all of the nominees in this annual prestigious award selection process, that bring the most innovative products to the foreground, and highlights the Best of the Best. This evening, at the Opening Night Ceremony, the individual category winners will be revealed. But the final cash prize will be awarded on the last day of the Fair, so come and place your vote for the top contender,
The New Exhibitor Center and the Young Innovative Companies Pavillion: take the newest ideas and start up companies and reveal their latest thinking about play, and how it is translated into new ideas for tomorrow’s kids.
The TrendGallery 2014 Product Guide is a printed handbook that captures the selection of engaging products displayed in clear cubes throughout the TrendGallery 2014. These products showcase news and novelties from across all of the various Halls at Spielwarenmesse, providing a unique microcosm of product ideas.
Global Toy Conference: In its’ fifth year, this conference is dedicated to providing retailers with practical solutions for improving and building their business. This year’s theme is” How To Get Customers Into Your Shop: Successful Pricing, Presentation and Selling. It is held on Saturday, February 1st, 2014 from 9:00 to 16:00, in the St Petersburg hall of NCC Ost.
Visit the 14 International Pavillions for a global perspective of the differences and unique offerings found in these country specific pavilions, located throughout the Fair. Also, make sure to visit the Made In Germany Pavillion in Hall 3A, to meet 23 aspiring German companies.
Testing & Inspecting Center, Hall 11.1 Learn from experts in safety with information about testing methods and safety requirements for domestic and international manufacturing.
These are just some of the business highlights that can jolt your trend quotient, expand your business knowledge, improve your products’ safety, position your retail store for improved performance and broaden your international selections.
And above all else, have fun at this 65th Spielwarenmesse, the biggest international playground in the world!
Tomorrow, we will explore some of that fun with a roundup of some unique social media opportunities and communities available at this year’s Spielwarenmesse.