By Reyne Rice, Toy Trend Expert and Youth Market Specialist
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
In 2011, Affordability takes on a new face, actually hundreds of new faces, as mini collectibles stampede onto the retail shelves. I was not surprised to see the wealth of Mini Collectibles that are back this year, at the Spielwarenmesse Toy Fair 2011 Nurnberg , but I was amazed at the depth and detail included in each of the new ranges, for both girls and boys.
Some brands have dozens of new collectibles in their ranges, others topping out at about 100 new collectibles in each range. These Miniaturized Collectibles are invading the toy aisles at both classic and alternative retailers. Just like the rubber-band inspired collectible craze from 2010, these new minis are priced affordably for children to purchase with their own pocket money, without pestering parents, another key success factor. Listed below are just a sampling of the many products that are available.
All of these minis have incredibly detailed sculpting, which is eye-candy for kid collectors. For girls, the “cute” factor and play & display are the key collectible motivations, whereas for boys, many of products also have a dueling or battling component, involving spinning tops, yo-yo snap-capture-&-battle components and/or trading cards and point-scoring. Many minis have companion websites where kids can display and nurture their favorite characters, and ogle the newest creations. One gender-crossing collectible brand, Moshi Monsters, is reportedly increasing their website fanbase by 1 million members a month, and their mini collectibles are expanding rapidly, in proportion.