Check out this video while on the set of CHCH Morning Live in Hamilton, Canada showcasing some of this summer’s hottest toys, and an epic Bubble Ball battle on set!
by Reyne Rice and Lena Hedo
The largest trade show for toys, games, and children’s products in Central and Eastern Europe, Kids Time 2017, was held in Kielce, Poland, from Feb. 23 to 25. The eighth annual international fair featured toys and products for babies and children, and recorded double-digit growth in key measurements, including more than 7,000 professional trade visitors and 474 exhibitors.
With overwhelming interest from exhibitors and buyers, the event organizers filled a total of seven exhibit halls, covering 16,292 square meters (more than 175,000 square feet), and had a wait list of nearly 100 manufacturers. Next year, the show organizers plan to add an eighth temporary hall to accommodate more curated exhibitors. The Targi Kielce Exhibition Center, home of Kids Time, is the second largest exhibition center in this part of Europe.
Discover the latest Digital Trends in Toys
and their : one hour presentation, on the Opening Morning of the Bologna Licensing Trade Fair, from 10AM to 11AM, on Monday, April 3rd, in Bologna. impact on the kids toys & licensing business
Since the Bologna Licensing Trade Fair is held in conjunction with the Bologna Digital Media Event and the Bologna Book Fair, the event wants to include two of the key fair focuses in one presentation, kids licensing and kids digital media.
The presentation aims to discover the new technologies and innovative products that are leading development of Digital Media Trends in Toys; see visual examples of the products that define this new connected play digital toybox; dive into research results of the latest Kids & Digital Study by Kidz Global to gain an understanding of this new market segment and kids preferences, attitudes and usage of digital tools and devices and see how trend-setting manufacturer Spin Master has tapped into this digital marketplace, instilling new technologies and progressive play options, for an innovative wave of interactive play experiences.
Reyne Rice, Global Trend Hunter and ToyTrends CEO, will start off the session with a visual cavalcade of digital toy trends and the products that define this space, showcasing global manufacturers across multiple categories of digital play. Reyne Rice is a toy industry trend expert/analyst, consultant, and media spokesperson, with 30 years experience marketing, researching and analyzing the toy industry, children’s technology, entertainment & licensing, and the youth market. Reyne has developed products and solutions for the media, consumers, trade associations, retailers, manufacturers, licensors and entertainment studios. Her career experience includes working as a marketing consultant, trend expert and strategic consultant for international toy trade associations, Mattel, NPD Research Group, Ogilvy & Mather, and other companies. As an international trade journalist for more than a decade, Reyne has articles published in over 60 countries, spanning the USA, Europe and Asia. She is a frequent Keynote speaker at USA and International conferences. Since 2003, Reyne has owned her own consultancy, ToyTrends.
“Games such as Cubetto are “hot”, says Reyne Rice, a toy industry analyst. She says start-ups are leading the way in developing educational games that encourage tech savviness. By 2019 the global market for child-development toys will reach $39.5bn, with stem constituting 76 per cent of overall sales, according to Euromonitor, the market researcher.”
Check out my preview of some of the latest toy trends from Toy Fair NY 2017!