By Reyne Rice, Toy Trend Analyst and Trend Spotter, New York, New York, USA
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
As most of the Spielwarenmesse 2013 attendees and toy industry professionals have noticed, Toys 3.0- The Next Generation at Play- is a hot topic at this Fair and throughout the industry.
With the Special Area of the Fair Toys 3.0 The Next Generation At Play dedicated to this evolving and ever-changing category of products, both retailers and manufacturers can visit these exhibits to stay on top of these digital and tech trends. It is a snapshot in time perspective, since technology will continue to morph and change as consumer behavior changes. Hands-on demonstrations are located in one area, for your convenience in Hall Mitte.