Here’s a sneak peak of some of the hottest November holiday toys! Do you have questions? Subscribe to my newsletter or send me an email!
- Body and Mind
- Swap& Collect
- Girl Power
by Reyne Rice and Lena Hedo
The largest trade show for toys, games, and children’s products in Central and Eastern Europe, Kids Time 2017, was held in Kielce, Poland, from Feb. 23 to 25. The eighth annual international fair featured toys and products for babies and children, and recorded double-digit growth in key measurements, including more than 7,000 professional trade visitors and 474 exhibitors.
With overwhelming interest from exhibitors and buyers, the event organizers filled a total of seven exhibit halls, covering 16,292 square meters (more than 175,000 square feet), and had a wait list of nearly 100 manufacturers. Next year, the show organizers plan to add an eighth temporary hall to accommodate more curated exhibitors. The Targi Kielce Exhibition Center, home of Kids Time, is the second largest exhibition center in this part of Europe.
Discover the latest Digital Trends in Toys
and their : one hour presentation, on the Opening Morning of the Bologna Licensing Trade Fair, from 10AM to 11AM, on Monday, April 3rd, in Bologna. impact on the kids toys & licensing business
Since the Bologna Licensing Trade Fair is held in conjunction with the Bologna Digital Media Event and the Bologna Book Fair, the event wants to include two of the key fair focuses in one presentation, kids licensing and kids digital media.
The presentation aims to discover the new technologies and innovative products that are leading development of Digital Media Trends in Toys; see visual examples of the products that define this new connected play digital toybox; dive into research results of the latest Kids & Digital Study by Kidz Global to gain an understanding of this new market segment and kids preferences, attitudes and usage of digital tools and devices and see how trend-setting manufacturer Spin Master has tapped into this digital marketplace, instilling new technologies and progressive play options, for an innovative wave of interactive play experiences.
Reyne Rice, Global Trend Hunter and ToyTrends CEO, will start off the session with a visual cavalcade of digital toy trends and the products that define this space, showcasing global manufacturers across multiple categories of digital play. Reyne Rice is a toy industry trend expert/analyst, consultant, and media spokesperson, with 30 years experience marketing, researching and analyzing the toy industry, children’s technology, entertainment & licensing, and the youth market. Reyne has developed products and solutions for the media, consumers, trade associations, retailers, manufacturers, licensors and entertainment studios. Her career experience includes working as a marketing consultant, trend expert and strategic consultant for international toy trade associations, Mattel, NPD Research Group, Ogilvy & Mather, and other companies. As an international trade journalist for more than a decade, Reyne has articles published in over 60 countries, spanning the USA, Europe and Asia. She is a frequent Keynote speaker at USA and International conferences. Since 2003, Reyne has owned her own consultancy, ToyTrends.
New York Toy Fair opens this weekend and our toy trend expert, Reyne Rice, has a sneak peek at some of the coolest toys this year!
Lego continues to innovate toys for younger kids. The LEGO DUPLO Batcave Challenge lets Batman fans be their favorite superheroes and drive the Batmobile and Batcycle as they look for The Joker and Poison Ivy. Create fun action scenes using these LEGO DUPLO bricks that are two times the size of a classic brick to accommodate smaller hands and help develop motor skills. Visit shop.lego.com to learn more!
Klutz has new titles in their book-based activity kits including LEGO Make Your Own Movie. Bring your favorite Lego mini-figures to life with this beginner guide to stop-motion animation. Create short, funny clips on a phone or tablet using six backgrounds and thirty-six LEGO elements. Visit Klutz.com to learn more!
A follow up to Sew Mini Treats is Sew Mini Animals that lets you stitch and stuff an assortment of fuzzy animals from felt. These mini plushies deliver full-size fun and everything you need to make up to 14 animals is included. Add extra accessories like hats, bows, and glasses to personalize your animals. Visit Klutz.com to learn more!
From the all-new Klutz Jr. line for preschoolers, My Egg Carton Animals lets kids transform specially made egg cartons into 6 barnyard animals. Fun animal facts throughout the book give an added giggle as kids paint and add googly eyes, cotton balls, and precut accessories to make their very own farm animal friends. Visit Klutz.com to learn more!
Spin Master is reviving ZhuZhu Pets from their launch in 2009 with over 20 new Zhu’s to collect! Each little hamster has a special hidden talent to discover. With their unique personalities and unpredictable behavior, Pipsqueak, Mr. Squiggles, Num Nums and Chunk love to zoom around, dance, talk and even sing. Make sure to check these cute guys out at ZhuZhuPets.com!
Kids can have hours of fun with the Giant Volcano with T-Rex from Schleich Dinosaurs play world. Press the skull to release the stalactites, set the dinosaur trap, or hit the large stone to see the fossil puzzle erupt from the side of the volcano. This playset encourages your child to explore the exciting world of dinosaurs with over 30 additional dinosaurs to collect. Click here to learn more!
Following the collectability trend, Whiffer Sniffers have become the “It Toy” for kids who collect. The new Series 4 will be introduced this year including Sour Saul, and May B Minty that kids clip to their backpack or sports bag. They smell like everything from popcorn to jelly beans! Or take a chance with this mystery package to find a rare special edition character. Visit WhifferSniffers.com to learn more!
Celebrating its 20th anniversary this year, Aeromax Toys brings imagination to life. The Get Real Gear, My 1st Career Gear Tops, and accessories lets kids pretend to be firefighters, astronauts, chefs, and more. Pretend play inspires kids to dream big and helps build self esteem in their developmental years. They are known for their quality and durability, along with an affordable price. Visit AeromaxToys.com to learn more!