By Reyne Rice, TrendHunter/Trend Reporter /Analyst from New York, NY
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
Although mini figures and miniature collectibles are a part of this trend, it goes far beyond that first impression. Miniaturization is also evident as a societal trend, where we see increased urban lifestyles necessitating families and city dwellers to live in smaller spaces and homes.
The term miniaturization is also applied in the technical field, where it refers to the scaling down of technical components but retention of their functionality. We’ve all heard terms like micromechanics or nanotechnology, and the same thinking can be applied to toys, games and play products. Our beloved objects of desire, whether they are toys, games, home appliances or sports equipment, all need to be able to fit within our smaller living spaces. Not only do compact sizes weigh into the equation, but also mobility and portability for our active lifestyles.