By Reyne Rice, Toy Trend Expert and Youth Market Specialist
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
Now that one-day online sales figures surpassed the Billion US dollar mark, three days in a row (Nov 28th-30th, 2011) in the United States, more countries will be looking to test these types of online retail sales promotional programs with their consumers.
The first round of Fall 2011 Cyber Monday events in the USA occurred on November 28th, the Monday following Black Friday and also following strong US Thanksgiving weekend sales (the week of Nov 24th – Dec 2nd). The reported numbers showed a marked increase in online deals and sales, resulting in one-day Cyber Monday sales of 1.25 Billion US dollars. To put this in perspective, this was only the second day in US history where online sales crossed the Billion dollar USA mark, according to comScore.com, following the same day sales for Cyber Monday in 2010. This year, the phenomenon continued through Tuesday and Wednesday, with single day sales on Nov 29th and Nov 30th, 2011 also crossing the Billion dollar USA mark.
In addition, comScore predicts that the USA Free Shipping Day (scheduled for Dec 16, 2011) is expected to cross the Billion record, and surpass last year’s record-breaking 942 Million dollars in US sales. That record was 61% higher than the previous Free Shipping Day sales in 2009. Over 2000 merchants will offer free shipping to addresses within the continental USA, with delivery by Christmas Eve.