By Reyne Rice, Toy Trend Expert and Youth Market Specialist
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
Winners of the Spielwarenmesse International Toy Fair Nurnberg ToyAward 2011 were announced yesterday evening and the winners came from a wide variety of age ranges, manufacturers, categories and countries. To watch a mini preview of each toy, click on the following link:
The simplified award program was pared down to four key age-range defined awards, plus a Special Award:Green Toys and a People’s Choice Award.
People will have a chance to vote on their favorite of these five winners as the Main People’s Choice ToyAward 2011 winner. At the fair, go to the Innovation Center in Hall 4 and cast your vote. There you can view both the winners and the nominees, which will all be displayed in the Innovation Center throughout the fair. Over 300 companies have new and innovative products on display there, clearly marked with the Hall & Booth numbers. You can also receive a printed copy of the Innovation Guide for your review and reference. Take the time to expand your knowledge of other categories and be inspired. Go check it out!
The main winner of the ToyAward will be announced at the closing press conference and will receive a money prize of 20,000 euros for marketing the winning product.
The winners of the ToyAward 2011 in five categories are:
Category: Baby&Infant (0-2 years)
Product: Yookidoo – Stack `N` Spray Fountain from Yookidoo
Category: PreSchool (3–5 years)
Product: Storio from VTech Electronics Europe GmbH
Category: SchoolKids (6–10 years)
Product: SPYNET™ VIDEO WATCH from JAKKS PACIFIC (manufacturer) / Upper Deck
International Category: Teenager&Family (over 10 years)
Product: Orbis (Basic Set) from Revell GmbH & Co. KG
Categorie: SpecialAward: GreenToys
Product: E-Rangers Future Base from PLAYMOBIL/geobra Brandstätter GmbH & Co. KG
Congratulations to all of the award winners!
Innovation Center ToyKnowHow Business Forums
Plan your time at the Innovation Center to co-incide with one of the free and informative ToyKnowHow sessions at the Toy Business Forum, Everyday, starting at the 13:00 Hour, listen to world-renowned experts on the following topics:
Day 1 Feb 4, 2011: Toy Markets Worldwide – Today and Tomorrow
Day 2 Feb 5, 2011: Toys Go Green: MegaTrends
Day 3: Feb 6, 2011: Fresh Marketing: Innovative and Effective Ideas
Day 4: Feb 7, 2011: Retailing With Profile: Toy Stores as Brands
Day 5: Feb 8, 2011: The World of Licenses: Potential for the Toy Trade
I will be there every day to learn from other experts, since that is the best way to also trend-scout and gain key information in a very concentrated amount of time. I will be presenting on Feb 6th at 1PM. Please come join me!
by Sebastian Walker06. February 2011 German youtube video about the Toy Fair Nürnberg ToyAward 2011