By Reyne Rice, Toy Trend Expert and Youth Market Specialist
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
Feb 2nd, 2011 is an exciting day, as some of the newest and most innovative playthings are revealed at the PressPreview Day at Spielwarenmesse International Toy Fair Nurnberg 2011.
As a press representative, I get a sneak peek at some of the newest toys and games from around the globe, before the Fair officially opens its doors tomorrow morning! And tonight, we all get to see firsthand, the unveiling of the 2011 ToyAward winners.
Although the Fair opens tomorrow, the Blog posts start today. I expect to be inspired and to see some breakframe products. I’ll share as many as I can, so that those of you who are exhibiting in your own booths, and can’t get a run of the show, can still follow some of the newest Fair highlights, and join in the buzz of what is happening on the show floor, throughout the Halls.
Each day I will be highlighting a new trend unveiled at the show, and will provide insights and some select examples of these new trend-setting products. Please follow the blog, and alert me if you see additional products that fit these trends. With over 1 million products on display, including 70,000 new products introduced at this show, I can’t possibly see everything.
I am relying on you, BlogPost readers to keep me up-to-date on what you are seeing, and yes, what you are launching on your own stands. The YourToyCom team and I will be refreshing older BlogPosts with fresh news and updated examples from the Show Floor, so please send in your comments. Activate your trend-spotting spirit, and join the Trend-Spotting team throughout the Fair.
See you on the Show Floor!