By Reyne Rice Toy Trend Expert and Youth Market Specialist
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
Mr Ernst Kick, Chief Executive Officer of Spielwarenmesse eG is pictured above in the photograph with two of the ToyAward 2012 winners and three of the toy innovators.
Winners of the ToyAward 2012 were announced Tuesday evening at the Opening Ceremony of the Spielwarenmesse International Toy Fair Nürnberg. The winners represent four distinct age categories and a wide variety of manufacturers, categories and countries. Finalists were also commended as innovative entries.
The winners of the ToyAward 2012 in the four categories are:
Category: Baby&Infant (0-2 years)
Product: Mini Micro with Seat/ Micro Mobility Systems Ltd.
The Mini Micro grows as its owner gets bigger. Even one-year-olds can take their first ride on these kids’ rollers, which can be converted to a “real” roller later on. The roller in cool Micro design is controlled by the child shifting its weight, which also develops the child’s motoric and sense of balance.
Category PreSchool (3-5 years)
Product: AppMATes/ Spin Master International S.à.r.l.
This combination of virtual game and a real toy car is new: Appmates from Spin Master International is downloaded from the app store to the iPad free of charge, then the would-be racing driver places a car from Disney’s Cars cult series on the touch screen and the journey can begin. Appmates develops the child’s dexterity and also its ability to handle the latest technology.
Category SchoolKids (6-10 years)
Product: LEGO Friends Olivia’s House / LEGO GmbH
LEGO has something that school kids will like with its Friends Dream House designed specially for girls. This pink dream house enables them to slip into the world of popular role-plays. With lovingly designed details and comprehensive assembly instructions, LEGO has succeeded in creating a sophisticated construction toy specially for girls between six and ten years.
Category Teenager&Family (11 years or older)
Product: Talat/ Huch! & Friends Hutter Trade GmbH
Talat stands for the Arabic numeral three and is geared completely to the motto of this magic number. Up to three players manoeuvre their pieces – triangular, square and hexagonal towers in three sizes – over a multidimensional three-section board with the aim of beating their opponents’ towers. Besides strategy, the board game also demands good geometric thinking and its fine presentation is convincing.
Congratulations to all of the award winners! ALL visitors of the Fair have until 6 February 2012 to choose their personal favourite as from the four winners of the ToyAward 2012. Make your vote count. Get involved: Go the Hall 4 at the Innovation Center to view the winners and other outstanding products on display. You can receive an Innovations Guide listing over 300 This award will be announced at the closing press conference and the winner will receive prize money of 20,000 euros.
That’s enough to make you think twice about nominating YOUR product for the ToyAward 2013 next year. YES, you can nominate your own outstanding products. Make a note on your calendar now to nominate your innovative product by the beginning of next December 2012. Who knows? Next year you could be in the winner’s circle and capturing that 20,000 Euro prize money. Now that’s advice that could pay off! Discover more about the Toy Award 2012 winners and nominees by visiting www.toyaward.com