As reported by Reyne Rice, Toy Trend Tracker , New York, New York, USA
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
In a press release from Mattel, it was revealed that, on the high heels of Barbie® doll’s recent announcement that she’s selling her Malibu mansion, the style icon revealed that, for the first time ever, fans worldwide will now be able to literally step inside her world with Barbie™ The Dreamhouse Experience. Two life-sized houses – complete with pink elevators, a walk-in “glitterizer,” an endless closet and a dazzling “diamond” ring display — will be unveiled in South Florida at Sawgrass Mills and Berlin, Germany in March 2013
Barbie will open the doors to her Dreamhouse with the larger-than-life “Barbie The Dreamhouse Experience” in Berlin. An additional location will open in Florida March 2013.
The Dreamhouse® has been a fictional Malibu landmark as well as one of the most coveted toy homes for more than four decades. The original Barbie® Dreamhouse® debuted in 1962, providing girls with the backdrop to “play house” with Barbie®. In March, the real life Dreamhouses will provide an unprecedented opportunity to interact with Barbie, her friends and family, and truly see what it’s like to live her dreamy life. Using Radio Frequency Identification (RFID) technology bracelets and LED touch screens, fans can also create their own personalized experiences during the tour — including digitally “trying on” Barbie® doll’s fabulous fashions.
Inspired by the house in the popular web series, “Barbie™ Life in the Dreamhouse,” Barbie™ The Dreamhouse Experience was designed, developed and built by EMS Entertainment, a global leader in the live exhibition community. The Dreamhouse® was built in less than a year, using more than 20 pounds of glitter and 100 gallons of pink paint to decorate the 25,000 square foot Berlin and the 10,000 square foot South Florida Dreamhouses.
Barbie® doll’s best friends, family and pets are also featured throughout the experience in unexpected ways with animation, photography and interactive games creating an engaging experience for Barbie® fans of all ages. More than 350 Barbie® dolls and other collector memorabilia will be on display and fans can purchase the Barbie™ Dreamhouse doll and accessories onsite at the Barbie® Dreamhouse® boutiques.
Fans can choose between general admission tickets, starting at US 15 and 12 € for children ages three to 12, and several other packages including specials for school groups, families of five, and a VIP Megastar Experience, which includes access to the Barbie® “Fashion Runway” and the “Rockstar Stage.” Barbie™ The Dreamhouse Experience is currently scheduled to run through the end of 2013. For more information and pricing, visit www.barbiedreamhouse.com.