By Reyne Rice, Toy Trend Expert and Trend-Spotter from New York, New York, USA
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
Spielwarenmesse eG has just launched the first in a series of new short snack-sized videos, revealing new Toy & Game trends for 2013. These short-version Trend Videos will be released throughout the 2013 year, to keep you updated on evolving trends in the industry. In this first quick-view video, the focus is on actual hands-on demonstrations of key products from the ToyFair Special Exhibit, Toys 3.0. Check out this new short video format on the Spielwarenmesse YouTube Channel athttp://www.youtube.com/watch?v=tPv9HdJADP8. Examples include Disney Infinity’s Hybrid Gaming Products, preschool iPad learning devices, augmented reality app-cessories and trading cards, new interactive and portable gaming options, and Tablets for kids.
From this YouTube link, you can also connect to a more detailed overview of the Toys 3.0 trends, from my fast-paced more comprehensive presentation during the Toy Business Forum, on this evolving topic of Toys 3.0 products. This presentation, packed with visuals, reveals which Toys 3.0 products are launching in 2013, who are the key manufacturers and what trends each of these products represent, in this fast-paced-and-quickly-evolving segment of the toys & games industry. There is an English language version at http://youtu.be/tE8wYX2HjJ4 or translated into the German language at http://youtu.be/9OTjflMAcSA . Examples include:
- Apps to Games
- Apps to Toys
- Augmented Reality
- Baby & Toddler Tech
- Digital Devices & Interactive Toys
- Hybrid Games
- New technologies on the Horizon
- S.T.E.A.M. + robotics
- Tablet Computers for kids
There, on the Spielwarenmesse YouTube site, you can also link to other videos that give you a virtual tour of the 2013 Spielwarenmesse International Fair. There are videos and images from the trade show floor, from the Press Preview event, from the ToyAward 2013 opening night presentations, and more. This is especially helpful if you are a manufacturer, who was busy in your own booth during this huge international Trade Show, OR if you are a retailer, seeking new ideas and products to sell in your online or brick-and-mortar stores.
Check back frequently to the Spielwarenmesse YouTube, Twitter, Facebook, Google+ pages and to the main Spielwarenmesse website for a constantly updated perspective of our industry. As a trend expert, these are some of the resources I return to, each week, for a steady feed of news and perspectives from industry experts across all aspects of the business, and from across the globe.