By Reyne Rice, Trend Expert/ Trend Hunter/Trend Reporter , CEO, ToyTrends, for the 65th Annual Spielwarenmesse from New York, New York , USA
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
Winners of the prestigious Spielwarenmesse International ToyAward 2014 were announced yesterday evening at the Opening Night ceremonies of the 65th Annual Spielwarenmesse. The winners were awarded in 4 main categories:
- Baby&Infant (0-2 years)
- PreSchool (3–5 years)
- SchoolKids (6–10 years)
- Teenager&Family (over 10 years)
There was a great interest in the ToyAward program this year, with 491 product entries from a 271 different manufacturers. The diversity of the selections made it even more difficult for the juror committee of nearly a dozen key international and national experts, whose experience spans decades. These industry veterans debate the pros and cons of the individual products, while listening intently to lively opinions and rationale from the other jurors. Their combined expertise spans decades of experience as international and national trade representatives from retail, manufacturing, education, market research and toy safety.
The ToyAward products are judged on a set of criteria that includes: originality. safety, play fun, workmanship & quality, ease of understanding the product concept and the prospect for success in the marketplace.
Since all of the 12 nominees and the final four winners are honored for rising to the top of the selection process, they are all listed below, and you can see more pictures and descriptions at www.ToyAward,de. Check out the photo gallery at Facebook.com/Spielwarenmesse.
Congratulations to the ToyAward 2014 winners and to all of the ToyAward 2014 nominees.
Baby & Infant (0-2 years)
WINNER: Winner Baby&Infant (0-2): HEROS Building Block Chain from Simba Toys Germany
The innovative HEROS Building Block Chain from Simba Toys Germany is very stable and flexible too thanks to its special chain design. The blocks can be turned and shifted to quickly change a straight wall into a curve, so that the young builders can create really imaginative worlds. The variable level of difficulty means the toy grows with the children, which the jury praised highly.
Runner up Nominee: Wooden Push Along Trike / HUDORA GmbH
Runner up Nominee: Pull Along Animals / Einfach Gut spielen
PreSchool (3–5 years)
WINNER: Winner PreSchool (3-5): Playmobil Leisure Park from geobra Brandstätter GmbH & Co. KG
Children love leisure parks – and now Playmobil presents a lovingly-designed and very authentic replica for the kids room. Big wheel, swing carousel and co. can be moved using either a hand winder or an electric drive and lighting effects produce a “real” funfair mood. Playmobil’s Leisure Park fascinates young and old – great fun for the whole family.
Runner up Nominee: EQB MyRider series / Art House Co, Ltd
Runner up Nominee: Silhouette Junior the creative memo game / Spieleverlag Horst Poppel
SchoolKids (6–10 years)
WINNER: Winner SchoolKids (6-10): Cartoon Workshop from Dorling Kindersley Verlag GmbH
Young directors can shoot their first films with the Cartoon Workshop box from Dorling Kindersley Verlag – and improve their media expertise at the same time. Property lists, storyboard book, thaumatrope or backdrops create the basis for the first shooting. A charmingly illustrated manual gives lots of tips to make sure the debut of tomorrow’s Hollywood star is guaranteed to be a success.
Runner up Nominee: Hot Wheels Street Hawk . Mattel GmbH
Runner up Nominee: Papereenz Mia and Me / Dorling Kindersley Verlag GmbH
Teenager&Family (over 11 years)
WINNER: Teenager&Family (11+): Revelll Control Nano Quad from Revell GmbH
The Nano Quad from Revell is completely in line with the “Mini is King” trend. What is probably the smallest remote-controlled RC quadrocopter measures only 45mm x 45mm x 10mm and is a real flyweight with 11.5 grams. The Nano Quad with LED lighting can fly for up to six minutes indoors and also outdoors on a still day. The super control characteristics also delighted the jury – thanks to the trimming function.
Runner up Nominee: Huch! &Friends KaBoom / Hutter Trade Gmbh & Co.KG
Runner up Nominee: WowWee MiP / Jazwares Inc.
Visit the NEW Hall 3A to see all of the ToyAward 2014 Award Winners and nominees on display.
There, in the NEW hall 3A, you can also discover the combined power of trends, business knowledge, displays of novelty products across all categories, ages and genders, and discover the newest start up companies in the new Exhibitor Pavillion. Come celebrate the TrendGallery 2014 Top Trends, ToyAward 2014 winners and those companies aspiring to be the NEXT 2015 ToyAward winners! Take the time to expand your knowledge and be inspired.
Go check it out!