By Reyne Rice, Trend Hunter /Trend Reporter /Trend Analyst, for the 65th annual Spielwarenmesse , from New York, NY
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
As no surprise to many mini collectors, there is actually a prediction that LEGO Minifigures will outnumber humans by the year 2019. The comic XKCD predicts that there will be eight billion small plastic people on Earth by 2019. He is an online mathematical comic and created this graph to illustrate the growth of the LEGO minifigure population. A quick review of online selling sites also shows popular minifigures like Batman selling for as much as 50 Euros each, YES, for just one coveted character minifigure! Collectors can be huge fans, and adults who didn’t have enough minifigures as a kid, can now collect licensed characters and classic figures galore. Huge populations of minifigures live in the homes, basements and collector display cases across the world. Sure, kids play with them, but collectors covet them.
The original Lego Minifigures were born in 1978 and by 2006, LEGO was able to produce a massive four billion Minifigures. The online comic XKCD predicts that number will double to eight billion by 2019.
And now, there are new populations of minifigures that collectors can add to their vast vaults of Minifigures, such as MegaBrands Skylanders figures, Halo warriors, Hello Kitty and Smurfs figures, and Hasbro’s KREO collections including the Star Trek Crew (with Spock and his pointy ears), and GI Joe (even some with the classic fuzzy flocked hair). Swarms of LEGO Star Wars drones, and minions of LEGO Hobbit and Lord of the Rings characters also roam the earth. LEGO Minifigures include Marvel Heroes, Harry Potter friends and foes, and Toy Story characters, all existing side by side, in toy boxes and underfoot, in millions of homes worldwide. Yes, Minifigure collectibles have come a long way, and can be found as exclusives in larger boxed sets or as special edition figures, found in impulse packaged single figure blind packs. No matter how you locate them, there has been a population explosion in recent years, and their reproduction continues at a steady pace.
The LEGO Movie premier launches next week in New York City on Feb 5th, 2014 ( and I was lucky enough to score one of the coveted Exclusive Premier seats! ) . The nationwide launch of the movie across America begins on Feb 7th, 2014 and across selected European countries in April 2014. LEGO Minifigures fans are ecstatic. How about you? Will you see the movie? Millions will join in on this Pop Culture event, and you can bet there will be shared MiniFigure stories being told in the waiting lines, as people prepare to enter the theaters to see the animated story of how a relatively obscure and previously unremarkable minifigure makes a huge difference. Are you a collector of Lego Minifigure lore? Do you have a coveted figure or collection? I have to admit that I have a keychain collection of minifigures that dons my Christmas tree each year, reminding me of the joys of Christmases past. How about you?