Reyne Rice is a Global Trend Hunter, Toy Industry Expert, KeyNote Speaker, Journalist and Consultant.
With 30+ years of experience, Reyne identifies and advises on trends within toys & games, entertainment & licensing and kids & family technology. Reyne is the Lead Global Trend Hunter and on the International Trend Committee for Spielwarenmesse, the largest and leading annual global toyfair in the world, held annually in Nuremberg, Germany, (which covers the size of 42 football fields!).
As the Co-President of the International Toy Trade Magazine Association, she has been published in over 60 countries, spanning North America, Europe and Asia. She currently participates in 24+ global trade shows annually, sleuthing for new kids’ and family trends. Reyne is a frequent Keynote speaker at 20+ domestic and international conferences, a judge for multiple annual ToyAward and Tech Toy programs, and conducts over 150 interviews with media annually.
She served for 8 years as the Lead Trend Analyst for the North American Toy Association, worked with Mattel and Mattel International for over a dozen years, and worked for five years with the NPD Group, one of the leading global research providers for toys, games and entertainment research globally.
Reyne’s trend updates can be found on ReyneRice.com, at SpiritOfPlay.com website, and in toy trade magazines worldwide. She has owned her own consultancy, ToyTrends, since 2003 and can be reached at Reyne@ReyneRice.com.