By Reyne Rice, Trend Hunter, Trend Reporter/Analyst, New York, New York, USA
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
The rapid advance of technology in our society is paving the way for a new type of play. Thanks to modern technology and devices such as smartphones and tablet PCs as well as computers and video consoles, traditional games can now be linked with the virtual world. The technology and related devices are already so well integrated into our everyday lives that we can hardly imagine a world without them anymore. The younger generation in particular has never known life without smart handheld computer devices and are naturally drawn to the devices that they see their role models, parents, siblings and caregivers using daily.
This is where the TECH TOYS trend comes in, showcasing exciting product combinations that appeal to kids and adults, and teach kids about digital skills, through engaging in interactive play. This play takes on many diverse forms. Here are a few of the sub segments and some examples of products that demonstrate some of the top Tech Toy play scenarios: