VTech Pour & Float Froggy
Sweet & Softer Cuddle Bunny
Doodle Roll By Imagination Brands
By Reyne Rice, Trend Expert and Youth Market Specialist
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
For the past few days, everyone has been talking about the i-toys (all types of toys linked to the internet) for iTots to iTeens . Also, the newest evolution, APPS Toys which are linked to mobile devices or games that tie to iPad or tablet computers. Plus all of the other technology toys that children are playing with these days, that include imbedded chips, sounds and music.. And yes, they are top-of-mind because, as adults who also crave the latest and greatest SmartPhones or Smart gadgets, these types of products are intriguing, YET…let’s take a step back and remember that toys are also the tools for development for a child.
Toys and games that can inspire, empower and encourage their imagination, their problem-solving skills and their creative inner scientist or artist are also products that appeal to children and teens. YES, kids really are fascinated by these products also. There is something about that hands-on experience and “I made it myself” that gives bragging rights, provides a personal sense of accomplishment, and also builds insights that last a lifetime.
So what are some of the segments of the industry that tap into this trend? Let’s take a quick overview.