By Reyne Rice, Toy Trend Expert, New York, New York, USA
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
In this month’s store checks in toystores in Copenhagen, Denmark, and Stockholm, Sweden, and on the Northern California Coast, eco-friendly toys were available in both the mass market and the specialty and gift toy stores that I visited. Some brands were more exclusive to the Scandinavian market, and others were more prevalent in the USA specialty toy market. Here are some examples. Lundby is a classic Swedish dollhouse manufacturer, with over 65 years of history in the Nordic countries. Lundby of Sweden will be launching and merchandising their famous Lundby wooden playhouses in the USA marketplace this 2013 Holiday season. GoToys from Denmark, HABA toys from Germany and Brio Toys from Sweden were also located at the Scandinavian retailers. Classic wooden toys such as the Danish Kay Boyesen monkey were stocked, and also nostalgic regional brands from publishing (from author Astrid Lindgren), such as Pippi Longstocking and Emil, were also available in Stockholm. Emil will be celebrating his 50th anniversary this year, commemorating classic play stories and nostalgic toy products in Scandinavia, available from Micki Toys of Sweden.