by Reyne Rice, Toy Trend Expert and Youth Market Specialist
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
The newest trend in sustainability offers a much more subtle approach, one that builds beautiful eye-appealing design into the products, without screaming “I am an eco-friendly toy or game”.
From selecting organic plush and natural fibers for infants and toddlers’ products to choosing wood from re-forested sources, many manufacturers are making strides toward using improved ecological practices. Consumers now have more options when they want to follow their social consciousness, and can vote with their wallets, and also with their hearts.
Some companies consistently create and design products that use tactile and beautiful woods for their base product, and select color markings that can be applied with soy-based inks. Often, their packages are designed to be permanent containers for the product or are made using reduced packaging thoughtfulness. Some examples include HABA (Germany), HaPe (China), Plan Toys (Thailand), Boikido (France), Brio (Sweden), Gluckskafer (Germany) and Green Toys (USA).