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Pop Culture Appeals to an Avid and Targeted Fan Base. Are you On-Trend?

By Reyne Rice Leave a Comment Jul 14

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By Reyne Rice, Trend Analyst and Trend-Spotter/ Consultant, New York, New York. July 2013

First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.

Pop Culture, as a trend factor, influences many categories of goods, including toys and games. Some areas where Pop Culture plays a significant influencing role are Blockbuster in-theater movies, character licenses from TV entertainment or publishing, music & musicians, celebrities, fashion brands & icons, sports franchises, comic books, etc. Let’s review some of the latest new licenses and entertainment properties for second-half 2013 and as we approach 2014. Are you on-board?

In Theater Movie Entertainment is on the Upswing

Just-released statistics reveal that the blockbuster movie summer slate in 2013 boosted theater ticket sales through the beginning of July 2013, and is projected to increase the summer box-office dollars to over 18 percent this year, in North America (Source: Box Office MoJo). 2012 Summer movies captured 4.3 Billion US dollars. The 2013 summer box-office take is expected to surpass the best-ever US summer box-office record of .4 Billion US dollars, achieved in Summer 2011. This prediction was made even BEFORE Despicable Me 2 and Smurfs 2 hits the big screens! Internationally, many of the same movies are also creating Box office increases for global markets, so we may be in for a worldwide record breaking summer season at the movie theaters.

« Continue »

Holiday Toys for Kids 2012

By Reyne Rice, Global Trend Hunter, Reporter/ Analyst, New York, New York Leave a Comment Dec 1

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Originally posted on DailyLounge.com.

The holidays are around the corner, and have we got a treat for you! Reyne Rice is here with a list of today’s must have gifts for kids! 

Digipals

Available in four adorable animal characters, Digipals are mobile device companions for kids that feature a microfiber compartment fitted for most Smartphones, MP3 players and small point-and-shoot cameras. The unique microfiber allows kids to clean their screens without the use of any chemicals, and the material does not leave behind dust, lint or scratches. Your kids can easily cuddle and clean their screens. They come with a zippered compartment to carry ID’s, money, earbuds or lip balm making them the ideal accessory for protecting children’s devices.

Talking Dave

Bring home your child’s favorite Despicable Me character, Talking Dave! This cute little guy comes with 55 Minion sayings and sound effects in the original voice. To get him to talk simply press his pocket or move his head! Wanna have a silly Minion moment? Switch to banana mode to feed him and hear him fart! Kids (and let’s face it, us adults as well) will laugh and have a lot of fun with adorable Minion! Learn more here.

Pinkie Cooper

Speaking of cute gifts for your kids, check out these adorable dolls! Pinkie Cooper and the Jet Set Pets is a fun new fashion doll line that combines high-style, world travel, hair play … and pet affinity! Your little fashionista will love to share Pinkie’s fashion adventures with her jet-setting BFF’s as they travel the world and report back about their fashion finds on Pinkie’s blog, Pinkie Post. Each doll has trendy mix and match hairstyles to create endless combinations that complement every possible outfit! Learn more about Pinkie Cooper here.

Crayola Melt & Mold Factory

With Crayola’s Melt N Mold Factory, kids can create customized multicolored swirled crayons, rings and more! The fun begins by adding colorful crayon bits to the melting tray and start the timer. Watch the crayons melt together, once melted simply pour the wax into molds to create custom crayons and other fun shapes that leave colorful marks when used. Get more shapes to create with by getting one of Crayola’s expansion packs, sold separately. A great gift for the artistic kid! Learn more here.

Rainbow Loom

Rainbow Loom is a kit used for making super fun rubber band link bracelets. The colorful rubber bands can make different patterned bracelets, rings and more! Because this is such a new product, new patterns are still being discovered! The creative process is endless! Learn more about Rainbow Loom here.

New York Toy Fair Sneak Peek 2012

By Reyne Rice, Global Trend Hunter, Reporter/ Analyst, New York, New York Leave a Comment Feb 12

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Originally posted on DailyLounge.com.

Toy trend expert Reyne Rice showcased a few of this year’s hottest items:

Pre-launch sneak peek: SONY PlayStation Vita

LEGO: The Batcave

VTech Switch & Go Dinos

Skylanders Giants

Sifteo

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