By Reyne Rice, Toy Trend Expert and Youth Market Specialist
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
This morning, I am running to the annual Women In Toys Breakfast Reception, where Jane Zimmy, Global Senior Vice President, Toys, The NPD Group, will be presenting the “Trends in the Global Toy Industry”. These events offer an opportunity to learn from the experts, to network with your peers and to gain some new insights. It is located in the CCN East, Room Riga, Level 2 at 9-10AM.
This afternoon, the free ToyKnowHow sessions in Hall 4, Innovations Center will offer insights on the newest trend to follow at the Spielwarenmesse International Toy Fair , “Toys Go Green”, offering expert perspectives and examples of sustainability, results of key consumer studies on the topic, and even a comic’s viewpoint of navigating the green certification jungle.
If you haven’t seen the Toys Go Green Special Area or attended the Toys Go Green mini-sessions, visit the Hall Mitte, where multiple products are on display, as examples of the toy industry’s efforts and successes in this area of growing interest across the global markets.