By Reyne Rice, Toy Trend Analyst and Trend Tracker New York, New York, USA
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
Skylanders by Activision and Disney Infinity are two game-changing examples. New technology is creating new hybrid ways to play. A whole new world of action figure play is on the horizon, and two major players are introducing worlds of action and adventure for their fans.
Activision, a video game manufacturer, launched Skylanders Spyro Adventures in October 2011. The product line combines physical action figures and a portal of power base that launches kids into a vivid web-world of play. Drawing upon the best-selling video game, Skylanders: Spyro Adventures, Activision created a world of physical action figures, to capture this dual play market.
The difference is the cross-platform experience, and that each individual action figure character embeds the history of the play into the physical action figure, recording the levels achieved and the worlds they have entered with RFID (Radio-Frequency Identification tagging) technology.