By Reyne Rice, Trend Hunter/ Trend Reporter and Analyst, New York, NY
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
Discover the trends with Spielwarenmesse®
From 2014 onwards, you will find innovations, trends and know-how in the TrendGallery of Spielwarenmesse®. In an exhibition space covering more than 1,000 m², you can discover and explore the fair innovations showcased by exhibitors, get extra hints and tips through the Toy Business Forum and discover the latest trends in the toy industry as collected by our global TrendCommittee.
The key trends that will shape the toy market in 2014 are Fit4Life, Retromania, Mini is King! and TechToys.
For the last few years, Spielwarenmesse had two separate special areas, which called out a specific highlight trend and provided a spotlight focus on that trend. The Toy Fair Special, was highlighted in NCC Entrance Mitte on 300 square meters. The whole trend was accompanied by a research study. In 2013, the topic was Toys 3.0. The other special area included the InnovationCenter, where exhibitors showed their product novelties and innovations, and housed the Toy Business Forum, where free lectures on trend and future topics were held daily.