By Reyne Rice, Toy Trend Expert and Youth Market Specialist
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
Whether you are using a Smartphone, joining the dialogue on FaceBook or trying your hand at Twitter, your personal life and your business life are affected by the ways we stay connected to each other, both in person, and through social media methods online. And children are watching what we do, and how we do it. They are even more engaged with digital media, since they view it as a way of life, not as a tool. Children, tweens and teens are digital natives and are immersed in their music, with their photos and shared experiences, and engaged with YouTube videos. They regularly share what they find with their tribes, their friends, and their connections via texting and linking. We digital immigrants could learn a thing or two from them.
Just take a look at what we are calling App-ization. With over seven billion apps downloaded in 2010, Apps are here to stay. And yes, we are seeing Toys that are sparked from Apps and Apps that started first as Toys. The iTunes Apple Store online has carved out a whole segment entitled Kids Apps. Have you played in that playground yet?