By Reyne Rice, Toy Trend Expert and Youth Market Specialist
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
Today, I learned some new facts on sustainability that projected very promising results for the eco-friendly category of products. Professor Dr. Nicole Koschate presented the results of a new German consumer and retailer study at the Toy Business Forum. Did you know that…
- Although retailers projected that only 35% of consumers would pay up to 10% more for sustainable products, 65% of consumers reported that they would pay at least 10% more.
- Consumer’s main expectations of sustainable products were the materials used (89% cited wood products), that they lasted longer, that they were built using environmentally aware manufacturing processes, and used recyclable packaging.
- When asked where they got information on green products, consumers relied upon referrals from friends and family 63% of the time and researched products on the internet 44% of the time. Retailers, however, stated that 90% of their information was received at trade shows, and 75% from the manufacturers directly.