By Reyne Rice, Toy Trend Analyst and Trend Spotter, New York, New York USA
First posted on the YourToyCom.com blog forum and community website serving the toys, games and childrens’ technology industries, on behalf of the Spielwarenmesse. Spielwarenmesse is the leading and largest International ToyFair in the world, held annually in Nuremberg, Germany in early February.
The focus of this trend is on identifying those toy & game products that encourage personalization, creative expression and completing a physical product or distinct output. It may involve designing jewelry or room décor, building a foosball table or wooden creation, completion of arts & crafts and science experiments that reflect skill-building, or simply imaginative storytelling and role-playing. From toddlers to teens, kids want to have freedom of expression and this trend celebrates their uniqueness.
Creative Art for Girls: Crafting, Jewelry and Fashion Design:Girls love creating wearable and sharable art. This includes jewelry creations. New entrants like Shainsware (New Exhibitor Center, Hall 11) offer customizable jewelry and bracelets, and even notebooks to decorate. Creativity for Kids, Fashion Angels, Alex, Wooky Entertainment (Canada and Europe) and Moose (Australia) all have new innovative fashion-forward selections, where girls can design art pieces and also display them in their rooms or as wearable art pieces. Alex has created a multi-pack option, in their tween crafts line, perfectly suited to girls desires to create together, at slumber parties or after-school get-togethers. NOTE: This emerging trend toward multi-packs in also evident in the games category, to encourage social group interactions.